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[vc_row][vc_column][vc_custom_heading text=”NNNGO COMMUNICATION POLICY” font_container=”tag:h2|font_size:25px|text_align:left|color:%231e73be” use_theme_fonts=”yes” css_animation=”bounceInUp”][vc_tta_accordion style=”outline” color=”pink” active_section=”1″][vc_tta_section title=”INTRODUCTION” tab_id=”1602500779678-03255cb9-9e47″][vc_column_text]
The Nigeria Network of NGOs has a responsibility to impact public perception, the image of the general civil society community and specifically improve public understanding of the realities and complexities of our sector paying attention to the inequalities, injustices and poverty we are working to overcome, alongside the capacities and resilience of the people who do the work as well as those we work with. As such we are duty-bound to better understand the wider impact of our communications on our audiences.
The stories we collect and choose to disseminate have the power to impact the way audiences view our sector, the country and the world; including themselves in relation to the rest of the world. As such, we must therefore actively work to embody and relate the true picture of the realities of our operational environment and the people with whom we work; not given to sentiments that perpetuate stereotypes but an image that recognises the increasingly global nature of communications and assumes that our outputs could be seen anytime by anyone, anywhere.
This document cannot cater for all the ethical issues and dilemmas that different NGOs will face and does not replace the existing individual content or guidelines that many civil society organisations and specifically, NNNGO member organisations may already have in place. It is simply a guide on how communications can be ethically and effectively conducted by NNNGO, its staff and any other organisation that may find it suitable to their organisational needs.
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The Board of Directors is responsible for ensuring that all forms of communication carried out by NNNGO meets with the demands of the communications policy. All employees have co-responsibility for communication. Managing staff members have a special responsibility to create an efficient internal and external communication and to lead with good example.
The Communications team is headed by the Executive Director of the organisation and managed by Communications officers whose content must be approved by the Executive Director before dissemination. Communications officers include social media managers, content creators, graphics designers and website developers.
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The Nigeria Network of NGOs will not publish content that would constitute discrimination or harassment of any kind, defamation and threats, profanity and similarly inappropriate language, or content that violates copyright and trademark law, promotes illegal activity, or commercial sales.
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As an organisation, we are guided by principles that respect the constitution of the Federal Republic of Nigeria 1999 and the Freedom of Information Act 2011. Our reverence of these principles guide the way that we operate and share information to our audiences across our various platforms keeping in mind that
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Our communications objectives as an organisation are based on:
How will communicate
We will invite our audiences (everyone interested in our work and the influence we wield in the sector) to subscribe to receive our newsletters, emails about news of our activities.
We will communicate as widely as possible using:
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As a civil society organisation that serves as an umbrella body for over 2,800 nonprofit organisations, NNNGO deals with a varied range of audiences but on issues specific to the Nigerian civil society space.
Our specific target groups, in no particular order are:
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1. Internal communication: Using English Language, our internal communication will strengthen cooperation and sharing of technical know-how with a view to joint goals, among other things, in order to ensure work efficiency among our employees.
We will make information accessible, timely, clear and comprehensible such that the message is differentiated as well as adapted to our recipients.
Channels: Employee official emails, Employee Closed Social Media Group, Instant Messaging Apps, Staff Meetings.
Tools: Memos, Emails, Instant Messages
2. External Communication: We will comminute in English language and when necessary translate to local languages (pidgin, Yoruba, Igbo and Hausa), use illustrations (graphics, infographics) to emphasize our messages, analyze and clarify our points. We will make sure of monthly newsletters, letters, policy briefs, reports, social media posts and campaigns to disseminate information to our audience.
Target: General Civil Society Community
Channels: Website, Organisation’s Official Email, Organisation’s Phone Number(s), National Dailies, Organisation’s social media accounts.
Tools: Emails, SMS, Phone Calls, Social Media Posts, Policy Briefs, Newsletters, Memos, Live Chats, Instant Messaging, Opinion Editorials, Feature Articles
We will communicate with our members through face to face meetings / events, virtual meetings, emails, calls, instant messaging as well as text messaging. We will ensure that our messages are direct, clear and credible. Using the two-way communication model, we will set up polls and issue questionnaires/evaluation forms to get the opinions of our members. In addition, our phone lines and emails will remain open to receive calls and messages from 9am to 5pm on weekdays. We will also ensure that our members are able to get quick responses to enquiries via Instant Messaging Apps (WhatsApp, Facebook Messenger and Twitter).
We will develop good relations with target media organisations (Television, Radio and Print) in a way that gives journalists and media organisations the best possible conditions to communicate our issues and messages to the public by being accessible, offering full cooperation and providing all relevant information
required by the media within the limit of our capacity.
In situations of crisis, we will communicate openly, promptly and credibly, internally as well as externally. The management will have a clear overview of what is reported to the media and only the
appointed spokespersons (top management) make public statements.
At times of major crises, the usual rules of communication may be suspended, and procedures for crisis communication come into force. This means that we work with the following procedures will take effect:
NNNGO will conduct consultations in line with its consultation policy