Nonprofit Operational Manual

Home Acknowledgements

Developing A Fundraising Plan

The journey to a good fundraising starts with people knowing about your work. As an organisation, you will need to plan how you want the public to know your work. In doing this, you will need to determine how you want to reach your audience and what you want them to know about you. To get supporters and funders excited about your work, you need compelling stories to tell them. Establishing an emotional connection with your funders means sharing your vision and unique value with them.

Some practical ways to make the public know about your work includes:
- Logos and branding: anything that carries your organisations name and logo such as calendars, t-shirts, folders, diaries, pins, stickers etc.

To be seen as transparent and accountable, it is a standard best practice to have the following documents publicly available on the organisations website or social media page:
To achieve your organisational objectives, you will need to develop a fundraising plan. The plan is helpful in showing how to diversify and increase your sources of income, reduce donor dependency and enhance long term organisational sustainability. To develop this plan you will need to follow these steps:

The following fundraising strategies can also be included in your plan

Remember fundraising is a journey, not just a single transaction hence it requires time, money and commitment. This means you have to dedicate a certain amount of staff time to fundraising.