The Nigeria Network of NGOs has a responsibility to impact public perception, the image of the general civil society community and specifically improve public understanding of the realities and complexities of our sector paying attention to the inequalities, injustices and poverty we are working to overcome, alongside the capacities and resilience of the people who do the work as well as those we work with. As such we are duty-bound to better understand the wider impact of our communications on our audiences.
The stories we collect and choose to disseminate have the power to impact the way audiences view our sector, the country and the world; including themselves in relation to the rest of the world. As such, we must therefore actively work to embody and relate the true picture of the realities of our operational environment and the people with whom we work; not given to sentiments that perpetuate stereotypes but an image that recognises the increasingly global nature of communications and assumes that our outputs could be seen anytime by anyone, anywhere.
This document cannot cater for all the ethical issues and dilemmas that different NGOs will face and does not replace the existing individual content or guidelines that many civil society organisations and specifically, NNNGO member organisations may already have in place. It is simply a guide on how communications can be ethically and effectively conducted by NNNGO, its staff and any other organisation that may find it suitable to their organisational needs.